Fischer is a family run business from Iceland that harnesses a collective of artisans at the intersection of scent, shop, gallery and art. The team includes Jónsi, Lilja, Inga Birgis, Rosa and their partners Sindri and Kjartan. The brand lives in an experiential shop in downtown Reykjavik – a creative, family-run space in which every object and environment has been designed with care and attention to convey the aesthetic manifesto – to allow the senses to synthesize and harmonize.
Fischer sells fragrance products inspired by the clean unique nature of Iceland using herbs and oils harvested in the Icelandic wild via the most environmentally friendly solutions and materials for the modern lifestyle. Jónsi is the nose and has a passion for perfumery following a self-taught journey of learning (one of his fragrance organs is in the Reykjavik shop).